SEO Management

Having insights into your websites can change the trajectory of your business. That’s where Google Analytics comes in to give you a glimpse of your audience’s behavior. Wouldn’t you like to know what pages they visited and where they are located? At DWD, we make sure every website we build comes with Google Analytics.

Google Analytics focuses on user behavior, providing insights into how users interact with your website: 

• Which pages they visit 
• How much time they spend 
• What devices they use 
• Where they come from 
• How they found you

You may be thinking, I’ve got Google Analytics - why do I need Google Search Console? Google Search Console focuses on search engine behavior, providing insights into how Google views your site. This includes the following:

• What keywords people use to find you 
• Which pages have been indexed 
• How many times your site shows up in Google 
• Any issues on your website that could affect your search ranking

At DWD, we make sure every website we build is optimized with Google Search Console.

Bing Webmaster Tools is a free service from Microsoft that helps website owners manage and improve their site's performance in Bing search results. It includes tools for: 

• URL inspection: Check individual URLs and pages for crawling, indexing, SEO, and MarkUp details and errors 
• Site Explorer: Browse and navigate your site as seen by the search engine 
• Backlinks report: Analyze the referring pages, domains, and anchor texts 
• Keyword research: Check the phrases and keywords that searchers are querying for and their corresponding search volumes 
• Search performance: View metrics like clicks and impressions 
• Site audit tool: Crawl your site and check for common technical SEO issues 
• SEO report: Contain aggregated counts of all the errors found across the entire website scanned

At DWD, we make sure every website we build is optimized with Bing Webmaster Tools.

A sitemap is a file that lists the pages, videos, and other files on a website, and the relationships between them. It's used to help search engines like Google crawl a site more efficiently.

Here are some things a sitemap can do:

• Tell search engines what's important - A sitemap indicates which pages and files are important on a site. 
• Provide information about files - A sitemap can include information about when a page was last updated, how often it changes, and any alternate language versions. 
• Provide information about specific content - A sitemap can include information about specific types of content, such as video, images, and news. 
• Help ensure all URLs are discovered - A sitemap can help ensure that Google and other search engines find all of a site's URLs. 

At DWD, we ensure every website we build comes with a sitemap.

A keyword ranking is the position of a web page in search results for a specific keyword or search query. It's a key performance indicator (KPI) in search engine marketing that shows how well a website ranks in search results and attracts organic traffic. 

A higher keyword ranking means a page is closer to the top of the search results page (SERP) and has better visibility. The top three keywords in search results usually receive the most clicks, with the first result getting the lion's share.